Well Souled is an art book, a travel journal, and an exploration of style from the inside out.  

Well Souled Brasil is the second book in a collection which intertwines sophisticated visual presentation (the "well") with authentic storytelling (the "souled") to capture the beauty and pride of a country. Well Souled is fueled by a desire to know a country in a certain way - to connect to a country as you would to a friend.

Well Souled is a journey that begins with a single thread and a simple question, "How do you define style?"

The answer to that question creates a personal connection, and each personal connection leads to another until intricately woven threads shape a journey that spans the social, cultural and geographic breadth of the country. From the capital to the beaches, the home of a designer to the heart of the Amazon, Well Souled Brasil layers narrative, imagery and bold design to capture the spirit of Brasil. 

"My quest to explore Brasilian style began by picking up a thread.  The threads fanned out across the country. Where I went next depended on whom I met next, and how they connected me to my surroundings..."  - excerpt from Introduction

"The Amazon has always possessed allure — one of the most imagined places on earth. Did you feel the vulnerability of the Amazon, I ask Marco; I felt my own vulnerability even more, he tells me..." - excerpt from Imagination chapter

Well Souled is rich in texture, color and craftsmanship.

Well Souled Brasil is a large-format, hardbound edition that comes alive through bold design and printing techniques on varying paper stocks, metallic inks, a linen cover and a polished telescope box. Intertwined with narrative and original photography are graphic design elements, vintage photography, interviews, and scrapbook-like personal touches including lyrics, recipes, receipts and handwritten notes. Detail and precision transform Well Souled Brasil into a work of art.