Well Souled is a journey that begins with a single thread and a simple question, "How do you define style?"

The answer to that question creates a personal connection, and each personal connection leads to another until intricately woven threads shape a journey that spans the social, cultural and geographic breadth of the country. From the capital to the beaches, the home of a designer to the heart of the Amazon, Well Souled Brasil layers narrative, imagery and bold design to capture the spirit of Brasil. 

"My quest to explore Brasilian style began by picking up a thread.  The threads fanned out across the country. Where I went next depended on whom I met next, and how they connected me to my surroundings..."  - excerpt from Introduction