Well Souled was founded by creator / writer Mital M. Shah in late 2006. Soon thereafter, she was introduced to photographer Mark Leibowitz through a mutual friend and the click was instant. Their creative collaboration spans more than a decade and includes Well Souled South AfricaWell Souled Brasil and (now) Well Souled Australia.

With Well Souled, Mital and Mark intertwine their professional experience in the worlds of fashion and luxury with their passion for travel, culture and authenticity.